Direct from Source to Market

We are the key connection to everyone’s goal of reaching the source

The network

Who We Work With

Direct is designed to serve every part of the supply chain.

A Direct team member outside an international food centre with a branded delivery van

Traders & Buyers

Professional buyers seeking reliable supply, competitive pricing and transparent sourcing routes.

Growers harvesting grapes into wooden crates at sunrise

Farmers & Growers

UK farms and growing operations looking for fairer, more direct access to market.

A Direct team member inspecting a rug on a traditional loom

Manufacturers

Production businesses ready to present their capabilities to traders and buyers across the UK.

Apply as a Manufacturer

Trade routes converging on the United Kingdom from across Europe

International Suppliers

Global suppliers seeking a structured route into the UK market through a trusted platform.

UK Business Focused

Professional Onboarding

Secure Data Handling

Supply Chain Expertise

Farm to Market

International Network

For buyers

Benefits for Traders

Access Products, Suppliers and Pricing Opportunities

Register your interest to gain access to a growing network of farmers, manufacturers and international suppliers. Direct is developing data-driven sourcing tools to help traders identify the right products at the right price — with greater commercial transparency.

A Direct delivery van unloading stock outside independent shops on a UK high street

For growers

Benefits for Farmers

A More Direct Route from Farm to Market

Farmers and growers deserve a clearer path to buyers. Direct is building connections that help you present your supply volumes, seasonality and certifications to traders who value traceability and quality.

A grower carrying a crate of freshly picked vegetables through a field

For producers

Benefits for Manufacturers

Present Your Production to Professional Buyers

Whether you produce food, beverages or specialty goods, Direct provides a platform to showcase your production capacity, certifications and export experience to traders and buyers across the UK.

Global reach

International Supply Network

Connecting Global Suppliers to the UK Market

International suppliers with export capability can register interest to work with Direct in the UK. We are building a structured onboarding programme for global partners seeking reliable routes into the British market.

A Direct freight lorry loading beside shipping containers at a UK port

On the ground

Inside the Direct Network

A closer look at the people and places behind every order — from the farm gate to our depot floor.

-A Direct depot worker grading broccoli into a branded produce box — COLLECTED AT SOURCE
Behind our network, the journey begins by working directly with farmers and growers at the point of production.
Fresh produce is collected close to where it is grown, helping us shorten the route into our supply network and maintain better visibility over freshness, quality and availability from the very beginning.
Closer to the source. A stronger network from day one.

A Direct depot worker packing leaf greens into a branded box — WORKING WITH MANUFACTURERS
We work directly with manufacturers and production partners to understand how products are made, checked and prepared before entering our supply chain.
By building closer relationships at the production stage, we gain better visibility over quality, consistency, capacity and supply reliability.
Closer to production. Better connected from the start.

A Direct driver collecting a crate of vegetables from a farmyard — SUPPORTING INDEPENDENT RETAILERS
We also work closely with independent shop owners and local retailers, helping them access the products they need to keep their businesses moving.
Once stock reaches the store, it can be quickly replenished onto the shelves, giving retailers a dependable supply while helping customers find the products they know and trust.
From our network to their shelves. Supporting local retail every day.

A grower filling wooden crates with grapes in a vineyard at sunrise — PREPARED FOR THE MARKET
Manufacturers don’t just produce the product — they also prepare it for the next stage of its journey.
Products are packed, labelled and organised at source, helping ensure they are protected, clearly identified and ready to move efficiently through our supply network.
Produced with care. Prepared at source. Ready for market.

Direct staff boxing finished goods on a factory packing line — COLLECTED DIRECTLY FROM THE FARM
Fresh produce begins moving as soon as it is harvested, packed and collected from the grower.
Working close to farms allows us to bring produce into the supply chain quickly, helping protect freshness, quality and availability while keeping the route from field to market as efficient as possible.
Freshly harvested. Collected at source. Moving into our network.

Trade routes converging on the Direct food centre from across the world — Stores
Behind our network are the stores where everything comes together — bringing products from growers, manufacturers and suppliers directly to our customers.
Our stores give customers a place to browse, discover and buy from a wide range of fresh food, groceries and everyday essentials, all supported by the supply network working behind the scenes.
From our network to our shelves. Ready for our customers.

Ready to Connect Through Direct?

Register your interest today and be among the first businesses to connect through our platform. Whether you trade, grow, manufacture or supply — we want to hear from you.