About
Story
DIRECT was founded in Enfield Town, London, with one clear belief: better value and stronger relationships are created by bringing the source and the customer closer together. Our journey began by building trusted relationships with farms, producers and suppliers. From those foundations, we recognised a much greater opportunity to create a dependable connection between international suppliers and the UK market.
Securing direct.co.uk was an important investment in that vision, providing a powerful digital foundation for the continued growth of the DIRECT brand. Our logo was created on the DIRECT word and the image of a key, meaning “key to products & services directly”.
What do we do
Today, DIRECT works with manufacturers, producers and established suppliers across global markets. We help quality products reach UK retailers and customers by creating market opportunities and developing reliable, long-term partnerships.
Our name reflects exactly how we work: clear relationships, fewer unnecessary layers and a more direct route from source to market.
We connect trusted national & international suppliers with the UK market — creating opportunities, developing lasting partnerships and helping quality products reach more customers.
Global sourcing
Connecting with trusted manufacturers and suppliers across international markets.
UK market access
Helping international suppliers introduce their products to customers across the UK.
Direct partnerships
Building strong, long-term relationships between suppliers, retailers and customers.
End-to-end support
Supporting products from supplier selection and compliance through to UK distribution.
Built for growth
Developing reliable supply channels that help brands reach new markets and grow sustainably.