Direct
Trader Login
Direct

Trader Login

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Traders

FROM WAREHOUSE TO STORE

Direct warehouses help keep products moving efficiently across our network, bringing together stock from trusted suppliers and preparing it for onward distribution.

Organised centrally. Delivered efficiently. Ready for our customers.

Access products, suppliers and pricing opportunities through a structured onboarding process designed for professional buyers.

For buyers

Why Register as a Trader?

Access to Products & Suppliers

Connect with farmers, manufacturers and international suppliers through a structured onboarding programme.

Pricing Opportunities

Gain visibility into competitive pricing and sourcing routes as the Direct network grows.

Data-Driven Sourcing

Benefit from demand and supply data collection tools designed to inform your buying decisions.

Professional Network

Join a network of verified businesses committed to transparent, professional trade.

Distribution

Stock Delivered the Direct Way

A Direct delivery van unloading stock outside independent shops on a UK high street

From Our Network to Your Shelves

Direct is building a delivery network designed for independent shops, restaurants and wholesalers — with clear pricing, tracked routes and reliable arrival windows. Register your interest to be part of it as the network expands across the UK.

On the ground

How Your Order Reaches You

-A Direct team member outside the Direct food distribution depot
CHOOSE & PLACE YOUR ORDER

Browse our wide range of products and choose the stock that suits your business and your customers.

From everyday essentials and fresh produce to specialist and imported lines, Direct gives traders access to a growing variety of products in one place.

Once you have selected what you need, simply place your order with Direct and we take care of the next stage.

More choice. Easier ordering. Direct supply for your business.

A Direct depot worker grading broccoli into a branded produce box
WE PREPARE & DISPATCH YOUR ORDER

Once your order is received, our warehouse team picks, checks and prepares the products for delivery.

Your stock is carefully organised, loaded and dispatched through the Direct distribution network, ready for the journey to your business.

Picked. Checked. Loaded. On its way.

A Direct depot worker packing leaf greens into a branded box
DELIVERED DIRECT TO YOUR BUSINESS

Once your order has been prepared and dispatched, our delivery team brings the stock directly to your business.

Products are unloaded and handed over ready for you to move onto your shelves, helping you replenish stock without leaving your shop to collect it yourself.

From our warehouse to your door. Direct supply made simple.

A branded Direct van unloading crates outside an independent grocer
READY FOR YOUR SHELVES

Once your delivery arrives, the products are ready to be moved into your store and placed where your customers can find them.

Your team can quickly replenish shelves, organise new stock and keep key lines available without the need to spend time travelling to wholesalers or collecting orders.

Delivered to your business. Stocked on your shelves. Ready for your customers.

Get started

Register Your Interest as a Trader

Access Products, Suppliers and Future Direct Services

Complete the form below to register your interest as a trader. Our team will review your submission and contact you to discuss how Direct can support your buying requirements.

Whether you are a wholesale distributor, food service buyer or import/export trader — we want to understand your needs and connect you with the right supply partners.

Optional — share a list of the products you buy · PDF, Word, Excel, CSV, image or ZIP — up to 10 MB