Farmers
FROM GROWERS TO CUSTOMERS
We work closely with farmers and growers to build a supply chain that starts at the source.
By developing direct relationships in the field, we gain better visibility of how products are grown, harvested and prepared before they move into the wider supply journey.
Closer to the grower. Closer to quality.
Connect your farm or growing operation to buyers who value transparency, traceability and fair market access.
In the field
More from the Farms We Work With
Harvest, grading and collection — the steps between your field and the buyer.
Murcia consistently accounts for the biggest share of Spanish table grape production — estimates say it contributes over 70% of Spain's total table grape output.
Morocco is an important growing region for watermelons, supported by its warm climate and established agricultural production.
We source watermelons directly from growers and suppliers in Morocco, helping create a shorter and clearer route from the farm into our supply network while supporting freshness, quality and reliable availability.
France is one of Europe’s major apple-growing countries and was the UK’s largest overseas supplier of fresh apples by value in 2024, supplying around 79,000 tonnes to the UK.
We source apples directly from growers and suppliers in France, helping us maintain a closer relationship with the source while supporting quality, freshness and reliable seasonal supply.
Direct from the orchard. Fresh from France.
We source a wide range of vegetables directly from growers and suppliers in Holland, helping us maintain closer control over quality, freshness and reliable year-round supply.
Holland is one of the UK’s most important sources of fresh vegetables, particularly for tomatoes, peppers, cucumbers and other greenhouse-grown produce. The Netherlands accounted for around 25% of UK fresh-vegetable imports in 2023.
Direct from Holland. Fresh produce. Reliable supply.
Turkey is a natural home for sivri pepper, with its favourable climate, strong agricultural tradition and long experience in pepper cultivation.
We source sivri peppers directly from growers and suppliers in Turkey, helping create a closer route from the field into our supply network while supporting freshness, quality and reliable availability.
Direct from Turkey. Closer to the grower. Fresher to the market.
The UK has a strong livestock farming sector, with beef, lamb, pork and poultry produced across the country. In 2025, UK meat production reached about 4.1 million tonnes, while sheep meat production continues to exceed domestic consumption.
We source meat from UK farms and established suppliers, helping us work closer to the source while supporting quality, traceability and dependable supply.
Closer to British farms. Trusted supply. Direct to market.
For growers
Why Supply Through Direct?
Direct Market Access
Present your produce to traders and buyers who value traceability, quality and fair commercial routes.
UK & Regional Reach
Connect with buyers across the UK who are actively seeking reliable farm and grower supply.
Showcase Certifications
Highlight your certifications and growing standards as part of your professional profile.
Fairer Commercial Routes
Benefit from a platform designed to reduce unnecessary intermediaries between farm and market.
Get started
Register as a Farmer / Grower
Connect Your Farm to the Market
Tell us about your farm or growing operation, including your product categories, available supply volumes and seasonality. Our team will review your submission and be in touch.
Whether you grow vegetables, fruit, salads or specialty produce — Direct is building connections that help UK farmers reach buyers more directly.