Shop on Direct

YOU PLACE THE ORDER ONLINE

Browse Direct.co.uk, choose what you need and order online.

We connect you with products from our network of farmers, manufacturers and international suppliers.

We then bring everything together to move your order from source to you.

You choose. You order. We connect the rest.

Our food store is open now at Direct Food Centre — browse the range and have it delivered across the UK.

Where it comes from

Behind Every Basket

The short route your order takes before it reaches your door.

--Farm produce, dairy and meat laid out on a table in front of grazing pasture — FRESHLY COLLECTED BEFORE YOUR BASKET
Just before fresh fruit and vegetables make their way into your basket, they are collected directly from farmers and growers and prepared for the next stage of the journey.
By staying close to the source, we help keep produce fresh, carefully handled and ready to reach our customers in the best possible condition.
Fresh from the field. Ready for your basket.

Two growers loading crates of vegetables into a pickup truck at the field edge — FROM FARM TO BUTCHER
Just before fresh meat reaches your basket, it begins with carefully selected livestock from trusted farms and suppliers, before being prepared and cut by experienced butchers.
We stay close to the source and handling process to help maintain quality, freshness and confidence at every stage.
From trusted farms. Expertly prepared. Ready for your basket.

A Direct driver collecting a crate of vegetables from a farmyard — SPECIALIST GROCERY FROM EUROPE
Before these products reach your basket, we source specialist European grocery lines directly from manufacturers, suppliers and distributors across the EU.
Many of these products can be difficult to find in mainstream UK supermarkets, so we work closer to the source to bring customers more choice, authentic brands and products they already know and trust.
Harder to find in the UK. Easier to find with us.

A Direct depot worker grading broccoli into a branded produce box — BAKED BY SPECIALIST ARTISAN BAKERS
Before bakery products reach your basket, they are prepared by specialist artisan bakers using traditional skills, carefully developed recipes and professional baking methods.
We work with experienced bakeries and producers to bring customers breads and baked goods with authentic character, consistent quality and freshness.
Crafted by specialists. Freshly baked. Ready for your basket.

Get started

Register Your Interest

Be First to Access Direct

Whether you are an individual customer or a business buyer, register your interest to be among the first to experience the Direct marketplace when it launches.

We are building a platform that prioritises transparency, quality and professional standards — giving you confidence in every purchase.